Emami signed on SRK for Fair and Handsome
Emami has signed on Bollywood heart-throb and superstar Shahrukh Khan for endorsing their brand Emami Fair and Handsome. Emami Fair and Handsome, the world’s No.1 Fairness cream for men, is the first in its category to sign on a Bollywood star as its brand ambassador in India.
Corporate Press Release

Media News:-

Emami ‘Mr. Handsome Contest’ for the first time in India.  ---30th October 2007

BBC World News – Fair and handsome and Celebrities  ---25th September 2007

Breaking Barrier: Shah Rukh to Endorse Emami Fairness Cream  ---The Economic Times, 18th June 2007

Shah Rukh's sense of fair play  ---The Telegraph, 18th June 2007

Gender Neutral: Shah Rukh to pitch for Emami fairness  ---The Economic Times, 18th June 2007

Don makes a 'fair' deal...  

A Fair and Handsome deal  ---Business & Economy, 2nd july 2007

Metrosexuals Make marketers smile